Rooms and Amenities
Our guestroom options, amenities and services are designed to exceed the expectations of today's guests and positively contribute to new revenue generation. Vital to our success is a deep, research-driven understanding of guest needs and preferences, as well as reliable competitive knowledge of neighboring hotels.
Guest rooms are the master tenant at our hotels, with overnight stays being a vital contributor to our performance. At the Four Seasons in Washington, DC, we added 11 new rooms, including the "Royal Wing," which caters to the uniquely distinguished global clientele who frequent this hotel. Targeted for the specific needs of various foreign dignitaries, celebrities and other notable guests, this well-executed expansion strategy has enhanced the hotel's profile in the market. At the InterContinental Miami we are completing a significant renovation on all 641 guestrooms, upgrading the design to a much more contemporary look. Completion on this renovation is targeted for the summer of 2012.
By truly understanding the market dynamics for each hotel, we are able to identify additional revenue generation opportunities that go beyond room renovations. At the Hotel del Coronado, for example, we utilized available land to build hotel condominium units that are owned by individuals yet are also included in the resort rental pool. Completed in 2007, the "Beach Village at the Del" expansion not only resulted in profitable gross unit sales, but also drives significant annual recurring EBITDA contributions through hotel room revenue.
Our inquisitive nature drives us to look beyond the obvious to develop concepts that enrich our guests' experience while growing revenue. One such example can be found at the Ritz-Carlton Half Moon Bay resort, which is nestled close to the heart of Northern California's wine country. Through market research and our own creativity, we created a concept called "Fire and Wine." For fairly minimal cost, we added individual stone fire pits on all ground floor room patios and established the Company's first ENO Wine Bar in the lobby, adding tremendously to the ambiance of an already breathtaking resort. A seemingly simple concept has helped more than double our average transient room length of stay, and has created a premium pricing opportunity for the "fire pit" rooms.