Asset management is our core competency and our competitive advantage, driven by our depth of knowledge, hands-on expertise and inspired vision for every aspect of our hotels.
Our proven asset management strategy delivers top line revenue growth and drives bottom line profitability by intelligently utilizing the square footage in every hotel. In many ways, we view our hotels as mixed-use properties, with our rooms serving as the anchor tenant while various restaurant and bar options, retail offerings, meeting and banquet facilities, spa concepts and other amenities drive ancillary revenue.
Moreover, we enhance profitability by developing industry-leading proprietary programs that enable us to extract the highest yield per square foot from our hotels. This includes highly-engineered staffing systems, research-driven guest initiatives, margin-improving food procurement programs, and market-specific room, lobby and other enhancements that appeal to the most discerning leisure and business traveler or group.
All of this and more is achieved through our outstanding relationships with our brand operating partners and our disciplined execution. In addition, our asset management expertise is sought after by hotels owned by other parties. In those instances, we operate as paid asset management consultants for those hotels.
While each hotel is unique unto itself, there are a few core capabilities that best illustrate the depth, breadth and impact of our asset management expertise.